Last Sunday I took a ride out to West Chester, PA to QVC Studio Park to attend this year’s Beauty Bash, an annual event that showcases the QVCbeauty brands, and gives attendees the opportunity to mix and mingle with some of the faces behind the brand, see new products, maybe get a facial or a manicure, and of course, collect tons of samples.
This is the second year I’ve attended and the fourth (or fifth) year that QVC has opened its door to connect their viewers with their brands. Considering they raised the ticket price by 50% in this year of continued effect of the recession – $75 up from last year’s $50 – I was curious to see if it would be worth it.
Last year, attendees were given a large cloth shopping bag to carry your loot (veteran attendees actually brought rolling suitcases to guard again arm and back pain), and a checklist so that you knew who was there, and to protect against swag double-dipping (when you were given a sample, it got crossed off the list). This year, we were told that samples would be handed out at the end. I was a tad skeptical, thinking that they were not only raising the price, but also cutting back on the swag.
Truth be told, the changes made to this year’s event were really positive. People didn’t have to stand in long lines to get their samples, there were more hair, makeup and skin care stations set up, and the brand representatives could more easily chat up people since the urgency (and let’s be honest, the impatience of some) to get the samples had been removed. Another perk was that the aisles were much easier to walk through without the lines and without the sample bags tossed over everyone’s shoulders.
And then there was the swag box. Yes, not a bag, but a box. A twenty-pound box that you drove up to a redemption station and were very gingerly handed from the back of a tractor-trailer. A box that contained (by my estimation) probably close to $1,000 in product.
The only downside to this year’s even was the absence of a few of QVC’s most popular brands, including Clinique, Bobbi Brown and Jonathan, three notable no-shows (not sure of the reason).
My personal favorite moment of the day was meeting and chatting with Poppy King of Lipstick Queen. She was super-nice. Her new book Secrets of a Lipstick Queen is now on my “must-read” list. Last year I wrote about her Shine lip gloss. You can read the post here.
Anyhoo, babes, it was an all around fun and successful day. I am still trying to sift through all my goodies. I’m sure you will read about one or two of them soon!
Some of the brands who attended: Bare Escentuals, Calista Tools, Clarins, Clarisonic, Dr. Denese, DuWop, Frederic Fekkai, Kate Somerville, Kiehl’s, Kinerase, L’Occitane, Laura Geller, Laura Mercier, Lipstick Queen, LORAC, Mally Beauty, NARS, Nick Chavez, Ojon, 100% Pure, Perricone MD, Peter Thomas Roth, philosophy, Proactiv Solution, ProStrong, smashbox, St. Tropez, StriVectin, T3, tarte, WEN by Chaz Dean.
smooches and smacks,
Originally published 4/25/10.