Hi babes, and a Happy Monday to you all!
So, I had the opportunity on Friday night to attend a live Bare Escentuals webcast at QVC Studio Park in West Chester, PA. I was super-excited to have been invited to their very first webcast, especially after not being able to get tickets to this year’s Beauty Bash. Tickets had sold out in under a minute – that was not a very glossy day, babes – and I tried, tried, tried to find a way to get tickets, but ultimately came up empty-handed. Anyhoo, the webcast was scheduled from 9:00-9:30 pm and started directly after their on-air broadcast segment with besties QVC host Lisa Robertson, BE founder Leslie Blodgett, and BE’s Jessica Foust. QVC is celebrating their 25th Anniversary this year, and BE was chosen to celebrate along with them as part of their “25 to Watch” program.
We were asked to show up no later than 8:15 so that the group had time to check in, get through security, and take the ten or so minute walk through the building to get to the studio. The group was smaller than I had expected, about 24 or so fans and customers randomly selected from the BE customer database. The event was organized nicely. The team who greeted and managed the group was friendly, explaining to the group what was to be expected. We were all given the opportunity to fill out a question card for Lisa and Leslie, to be asked and answered live in the studio during the webcast if it were chosen. The greeting team also came prepared to fill in the extra waiting time with some trivia questions and prizes for correct answers, which was a nice touch.
As 9:00 pm drew closer, we walked through the hallways to the webcast studio, which was built adjacent to the on-air studio that was being used for the 7-9 pm segment. We tip-toed in, one at a time (the segment was wrapping up, but they were still live on-air so we had to be quiet) and sat in three rows of seats that were roughly 20 feet or so from the stage area where Lisa and Leslie would be seated. And then before you could say 3…2…1…, we were all live on the web at QVC.com. The fun had begun!
The thirty minutes went by fast, but the team managed to cover a lot of ground in that short period of time. They talked about three products, Bare Bakery, a new all-natural lip gloss line, a new bareMinerals High Shine Longwear Eyecolor kit and bareMinerals Facial Cleanser, which they did an live demonstration of (it looked like it works really well). They answered a handful of questions, ranging in topics from how keep lipstick and gloss on longer, to pre-teen skin care tips, to more personal questions about what products Lisa and Leslie liked to use on their days off. Although the webcast was clearly another tool to promote and sell BE products, the tone of the webcast was definitely accessible and friendly and really involved the audience, and without a doubt strengthened an already strong bond with the people who attended and the BE brand. After the webcast, Lisa, Leslie and Jessica stayed around to chat with the audience, answer more questions and take pictures for about twenty minutes or so. I’ve been a fan of the BE lip products for a while (you can read my review of the Buxom Babes line here), and I have to admit that I did not know they had a skin care line, but after seeing the on air demo, I will definitely consider trying it.
All in all, it was a really fun experience, and our swag bag included the Bare Bakery and the Eyecolor kits, which everyone was thrilled with. I always love to see those kind of behind the scenes types of things, and this one worked like a well-oiled machine. As we made our way out, I spoke quickly to one of the team members about whether or not this would be rebroadcast or available somewhere on the QVC website, or YouTube even, but it didn’t sound like it would be. That was the one thing that I thought was a bit of a letdown. Not because I had a burning desire to see myself on the web, but because I think they had lost an opportunity to connect even further with their audience. I would have loved to have been able to drop a link in this post, and to have sent it out to friends who I had told about it but couldn’t watch live. While this webcast wasn’t QVC’s first, it was the first for the BE brand, so maybe if they continue to do webcasts, they can plan to make it available after the initial live stream. Something for the QVC folks to think about. Anyway babes, that about wraps it up. A fun way to start the weekend for sure!
Til next time babes…
smooches and smacks,
Originally published 5/23/11.